Eric Church getting into the whiskey business

Eric Church getting into the whiskey business

Eric Church getting into the whiskey business

ec

Outsiders Spirits has unveiled its premiere release—a bold, new best-in-class spirit that friends and company co-founders Eric Church and entrepreneur Raj Alva have named Whiskey JYPSI – a contemporary interpretation of the “JYPSI Spirit” in all of us that seeks adventure and deeper meaning.

The first release, Whiskey JYPSI’s Legacy Batch 001, recently winning the Double Gold at the San Francisco World Spirits Competition, is based on a traditional bourbon mash bill. However, instead of blending the grains before fermentation, or sourcing from the usual geographies, Whiskey JYPSI lived up to its name – sourcing individual aged whiskey components from various origins, then scientifically blending them to recreate the mash bill.

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Source: The Music Universe

 

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