An ice cream company is celebrating dads who can show their softer side just in time for Father’s Day as it releases a new soft-serve ice cream.
Blue Bunny has launched a contest to find dads who can show their “soft side” in promotion with its new soft-serve ice cream called soft scoopables.
“Blue Bunny’s purpose is to champion fun and make everyday uplifting, and we’re doing just that by celebrating dads who embody those values,” said Jeremy Hrynewycz, brand marketing director at Blue Bunny.
The “Softest Dad in America” contest runs through July 6 and people can nominate their dads or father figures by visiting Blue Bunny’s website or by posting a video on social media with #BBSoftestDadContest.
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Spurce: KKTV.com
Photo Credit: REUTERS/Mohamed Azakir
