In the high-stakes saloon of country music, it takes more than a catchy tune to stand out. Just ask Parker McCollum, the Gold Chain Cowboy, who recently tipped his hat to Morgan Wallen, declaring him the untouchable king of the country realm. In an interview on the “Like A Farmer Podcast,” McCollum, a Texas native and no stranger to the limelight himself, extolled the virtues of Wallen’s unique blend of country and hip-hop influences. The key to Wallen’s success? Authenticity and believability, McCollum argues, are the secret ingredients in the chart-topping concoction Wallen is brewing.

McCollum’s admiration for Wallen’s genre-blending craft highlights something bigger than just a nod between country crooners; it’s about the evolving soundscape of country music itself. According to McCollum, whether it’s the hip-hop infusion in Wallen’s tracks or the soulful sincerity in Lainey Wilson’s ballads, it all boils down to the authenticity that resonates with fans. Despite Wallen’s divergence from traditional country paths, he’s trailblazing his way through the industry, filling stadiums with fans hungry for his brand of twang. Grammys or not, McCollum suggests, the echo of Wallen’s music in the hearts of his listeners is award enough.